Your Go-To-Market Partner
Expert consulting in fintech, banking, and web3 sectors to propel your business forward with tailored GTM and marketing services.
Services
Product Marketing & Sales Enablement
for technical and regulated products
Marketing and Go To Market Strategy
for B2B startups, scale-ups and institutions
Fractional CMO Services
for early-stage B2B start-ups
Industry Focus
Offering specialized B2B marketing and go-to-market consulting for fintech, banking, and web3 innovators.
Drawing on hands-on leadership experience at Hyperlane (interoperability blockchain protocol), Zero Hash (crypto-as-a-service infrastructure), Wells Fargo’s Open Banking Channel, and Help: Global Charity Platform, I deliver end-to-end results through cross-functional collaboration, clear strategy, and compelling storytelling in highly regulated, competitive markets.
About
My name is Sonja Sherman
With over ten years of industry expertise, I partner with startups and established institutions in developing custom marketing strategies for complex, highly regulated B2B environments. My global approach—shaped by experience in New York, San Francisco, Prague, London, Slovenia, and Moscow—enables me to address the unique engagement challenges that define today’s technical markets.
